Healthcare Marketing. Redefined.

‘’We used Tony as an experienced healthcare consultant to assist us in our FY22 and FY25 strategic planning processes. Tony worked with me to design, create, and deliver two strategic planning workshops involving our senior management team. He also facilitated one of the meetings, where he kept the agenda flowing, maintained the team’s motivation, and helped deliver a great outcome—a robust and actionable strategic plan. The output of these workshops formed the base of strategic plans that were subsequently presented to our Board for review and approval. I would not hesitate to recommend Tony for your strategic planning work.’’

“Tony has worked with Memphasys Ltd on a number of high impact projects in the reproductive biotechnology space. Tony has provided valuable project management assistance in the design, creation, maintenance, and execution of a successful ISO 14155 phase III clinical study for the Felix™ System for sperm separation. In addition to his input into our human assets, he has provided valuable insights and expertise within our animal health portfolio. He is highly professional in his approach and structure with respect to work activities and interactions with staff. His input into our business has helped facilitate success for Memphasys allowing us to achieve expected clinical and quality management project outcomes aligned with company goals. Having worked closely with Tony I would not hesitate to recommend or endorse him for similar work for other Australian medical device companies.”

"Having worked with Tony Poulton for over six years within the ANZ medical device market, I have first-hand experience of not only the breadth and depth of his knowledge in this sector, but also his style as a transformational and authentic leader. I strongly recommend Tony as a strategic marketing consultant for any business in the TechMed sector. Tony is genuine, highly engaged, and an excellent coach. He can guide, lead, influence and mentor diverse teams to deliver results."

"I have had the sincere pleasure of working with Tony over the span of a good number of years. Each and every engagement was spirited, informative and always productive. Tony has a keen business sense. He is capable of learning new details, applying them to a market initiative and managing a strategy for tactical execution. Over the many years together, I was able to witness Tony grow his ANZ business across multiple product lines and throughout different market arenas. Tony is the consummate professional with an understanding of people, relationships and how to lead the charge for growth."

"Tony’s passionate approach combined with strong strategic business acumen are his key success factors. One of Tony’s many achievements has been the shaping of the marketing landscape for VTE prophylaxis, both ANZ and globally. Strategic engagement by Tony of Key Opinion Leaders to change clinical practice as well as driving for policy changes has resulted in both rapid and sustained VTE prophylaxis market expansion.”

“I have had the pleasure of working with Tony Poulton for the past 11 years. Tony was my Manager for the first 4 years from 2009 to 2013 at Covidien Pty Ltd.

It’s rare that you meet someone that enables you to be the best person you can because they believe you can always do better. For this reason, I continued to stay with the organization for another 7 years and worked directly with Tony on many projects over this time.

As the ANZ Marketing Director, Tony led a team of Marketers that were engaged and challenged so much that the business continued to grow year on year in a very competitive environment. One project that comes to mind is how his team of Marketers executed a home care model for the Nutritional Insufficiency and the Compression business. This enabled the Company to continue to provide the same product that was used in the hospital to go home with the patient. This directly led to better patient outcomes and a cost saving for the hospital/facility.

Tony leads by example and is supportive and pragmatic in his approach. For this reason, I would have no hesitation if the opportunity presented to work with Tony again.”

“Having worked with Tony Poulton for over six years within the ANZ medical device market, I have first-hand experience of not only the breadth and depth of his knowledge in this sector, but also his style as a transformational and authentic leader. I strongly recommend Tony as a strategic marketing consultant for any business in the TechMed sector. Tony is genuine, highly engaged, and an excellent coach. He can guide, lead, influence and mentor diverse teams to deliver results.”

“It has been a privilege to work with Tony, a true mentor and leader. His strategic and innovative approach to business, his broad knowledge base and customer network has seen us achieve some amazing results year on year.”

“Tony has been an absolute pleasure to work with. His deep understanding of all aspects of the ANZ healthcare market, his amazing business acumen and his engaging and collaborative approach have paved the way for great successes. I'm very much looking forward to working on another project with Tony.”

“My first experience working with Tony was a major vascular product launch. Globally, this launch was a huge “strategic bet” with very little footprint in the International Healthcare market. For all the economic reasons why this new therapy and product was not successful in other regions, Tony’s vast knowledge in clinical evidence, economic value and the Australian Healthcare market, challenged the commercial model that lead to ANZ being #1 world-wide in sales per capita within two years of launch. His “hands on” approach with customers and KOL’s taught me disciplined execution and his infectious intellectual curiosity taught me how to challenge the status quo. Tony is an empowering and inspiring leader who has been responsible for the development of several marketing leaders of today including myself.”

“Tony Poulton was my Manager, he was a leader we all admired. Not only did he support and guide us through our journey within the business, but he also managed his Team through the difficult challenges of various transitions. His sense of humour, empathy and compassion towards his Team created a strong bond between us during our time working together and this bond has since continued.”

“Tony has a true talent in strategic marketing and ensures his teams focus on both short- and long-term objectives ('tomorrow’s business'). His consultative and empowering leadership style was instrumental in the development of my marketing skillset and successes to date. Tony brings the best out in people and businesses.”

“I have had the sincere pleasure of working with Tony over the span of a good number of years. Each and every engagement was spirited, informative and always productive. Tony has a keen business sense. He is capable of learning new details, applying them to a market initiative and managing a strategy for tactical execution. Over the many years together, I was able to witness Tony grow his ANZ business across multiple product lines and throughout different market arenas. Tony is the consummate professional with an understanding of people, relationships and how to lead the charge for growth. Tony has a way of making you feel right at home, even when he's the visitor. A class act from the day I met him!”

“Over 20 or more years I have had the good fortune of working with Dr Tony Poulton in various infection prevention and public health positions of leadership. Tony's deep understanding of healthcare science, his passion to support and drive innovation and his high emotional intelligence have resulted in him having gained the respect and trust of key healthcare workers and leaders throughout Australia and South East Asia. Tony's achievements are substantial, his style is sincere and understated, his work makes a lasting impact. Together we created an inaugural ANZ Infection Prevention Scholarship which, over 15 years, has enabled funding in excess of $AUD 500,000 to be used by frontline researchers in pursuit of safer, higher quality healthcare.”

"Thanks for your recent advice regarding goal setting for team members. Your suggested approach incorporating a collaborative, consultative and collegiate model worked extremely well.”

"Tony, the past 20 years or so have been better for knowing you and working alongside you. During the Tyco/Mallinckrodt/Covidien/Medtronic and Cardinal Years we have had just about everything 'thrown at us'. The first three corporate rebuilds, and the Cardinal new business process had been great fun. Lots of very hard, truly professional outcomes and astonishing drive and commitment by all. It's worth mentioning that I have worked in the arena of corporate healthcare for some 40 years. During that time, I have met a few truly amazing people. Tony, you are one of those people and I think that should be recognised. Your skill set when it comes to the balance of commercial and marketing strategy, team building, leadership and determination for success are outstanding. The way you can see a clear path in a very crowded process is second to none. If anyone requires additional expansion, that person can contact me, and I will be happy to explain my attitude towards you. One last, but the most important thing is for me to say, 'Thank you Tony' the privilege has and always will be mine."

"I have known Tony Poulton for 15 years, commencing at the start of my MedTech career at Covidien. Over this time, I have found Tony to be highly professional, incredibly capable and a true leader. I can truly say that I have benefitted from Tony’s positive leadership style and business mentorship which have formed the framework for my career post Covidien. Tony is an asset. He is honest, dependable, and incredibly hard-working. Beyond that, Tony has an inspiring and open communication style that assists him with building trust and instilling confidence aiding achievement of strong results. Tony’s proficient knowledge of Medical and Biotechnology industries has afforded him to be considered an industry leader and certainly a ‘go to’ person when industry knowledge is required. Along with Tony’s undeniable leadership, mentoring and strategic thinking qualities, Tony has always been an absolute delight to interact with, his quick humour and positive discussions bring out the best in other people. Without a doubt, I would confidently recommend Tony Poulton and TechMed Strategic Services for any individual or organisation that is looking to enhance their business acumen, build strategic frameworks and achieve best organisational results."